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Distributor management

Distributor management system for brands that sell through partners

See secondary sales, stock and coverage inside your distributor network — without waiting for a monthly spreadsheet.

When a brand sells through independent distributors, visibility stops at the invoice. You know what you shipped — primary sales — and almost nothing about what actually moved into the trade afterwards. Secondary sales, distributor stock cover and outlet coverage arrive weeks late, if at all, usually in inconsistent spreadsheets.

That blind spot is expensive. It hides overstocked distributors about to demand returns, it hides markets where your listing has quietly disappeared from shelves, and it makes trade claims almost impossible to validate.

A distributor management system closes the loop by capturing secondary sales at source and standardising what every distributor reports, whatever system they run internally.

01

Secondary sales, as they happen

Capture what distributors sell into the trade directly from their field operations, rather than asking them to compile it later.

Outlet-level secondary sales by SKU, route and period
Primary versus secondary comparison to expose stock build-up
Distributor stock cover measured in days, not guesses
Standardised reporting regardless of the distributor's own ERP

02

Coverage and distribution you can verify

Know how many outlets your brand actually reaches in each market, and whether that number is growing.

Active outlet counts by territory and channel
Numeric distribution and must-sell SKU compliance
Geo-tagged outlet master shared across the network
New outlet acquisition tracked per distributor

03

Claims and trade spend under control

Validate distributor claims against the transactions that support them instead of accepting a summary at face value.

Claims linked to the underlying secondary invoices
Mandatory evidence rules before submission
Multi-level approval by value, type and market
Accrual visibility by distributor and period

04

Onboarding distributors without friction

A DMS only works if distributors actually use it. DigiTS is deployed as their operational tool, not as an extra reporting burden.

Distributors run DigiTS SFA for their own field teams
B2B portal for their retailers, branded to the distributor
Integration with the distributor's existing ERP where one exists
Role-based access so each partner sees only their own data
Questions

Frequently asked questions

What is the difference between a DMS and an SFA system?

SFA automates the field sales team — journey plans, invoicing, collection and merchandising. A DMS is the brand-side layer that aggregates data across many distributors to show secondary sales, distributor stock, coverage and claims. In DigiTS the two share the same platform, so secondary sales captured by SFA feed the DMS without a separate data collection exercise.

Will our distributors agree to use it?

Adoption works when the system is useful to the distributor, not just to the brand. DigiTS is deployed as the distributor's own operational tool — their field app, their B2B portal, their inventory control — with brand reporting as a by-product rather than an extra task.

What if each distributor uses a different ERP?

DigiTS integrates with SAP, Oracle, Dynamics, Odoo, Tally, Sage and custom systems, and can also operate standalone for distributors with no ERP at all. Reporting is standardised at the DigiTS layer, so the brand receives consistent data regardless.

Live walkthrough

See DigiTS running your routes

Book a 30-minute walkthrough with a specialist. We will use your product hierarchy, your pricing rules and one of your real routes — not a generic demo dataset.

Or email sales@digitsrtm.com