Route to market software for Food & Beverage
Short shelf life, temperature control and delivery windows that leave no room for a late or wrong drop.
Route DXB-07 · Deira
Today's route
Calls
24/38
Sales
14,280
Collected
9,150
Journey plan
GPS onAl Noor Supermarket
09:15 · AED 2,140
Fresh Mart Baniyas
09:52 · AED 1,860
Union Co-op Deira
10:30 · In progress
Gulf Grocery LLC
11:05 · Planned
City Star Trading
11:40 · Planned
Strike rate today
How Food & Beverage distribution works
Food and beverage distributors serve two very different customers from the same warehouse: retail outlets that buy on regular route cycles, and HORECA accounts — hotels, restaurants and caterers — that order late and expect delivery inside tight morning windows. Short shelf life and chilled or frozen handling leave little room for error with either.
DigiTS brings both onto one operation. Retail routes run on van sales or pre-sales, HORECA buyers order through the B2B portal outside office hours, and dispatch plans each drop around vehicle type and booked delivery slots. Batch and expiry tracking runs underneath everything, from picking to the outlet that received each lot.
What makes Food & Beverage distribution hard
- Short shelf life turning slow stock into write-offs
- Chilled and frozen loads needing temperature-appropriate routing
- HORECA customers ordering late, for tomorrow morning
- Strict delivery windows at hotels, malls and canteens
- Traceability obligations for recalls
Configured for the way this sector runs
Batch, lot and expiry control
FEFO picking with configurable expiry alerting so short-dated stock moves while it still sells.
Temperature-aware dispatch
Match loads to the right vehicle type and sequence chilled routes accordingly.
Late cut-off ordering
A B2B portal and app that let HORECA buyers order outside your office hours.
Delivery time windows
Respect booked slots at hotels, malls and institutional kitchens on every route plan.
Recall-ready traceability
Trace any batch to every outlet that received it within minutes.
Where Food & Beverage businesses usually start
Food & Beverage distribution questions
How does DigiTS reduce expiry write-offs?
Stock is tracked by batch, lot and expiry date, and picking follows FEFO — first expired, first out — so the oldest sellable stock leaves first. Configurable expiry alerts flag short-dated product while there is still time to sell it.
Can chilled and frozen deliveries be planned separately?
Yes. Dispatch matches each load to a suitable vehicle type and sequences chilled routes accordingly, while still respecting outlet opening hours and booked delivery slots.
Can hotels and restaurants order after our office closes?
Yes. HORECA buyers order through the B2B portal or app whenever suits them, and their orders land in the same dispatch pool as field and ERP orders, ready for the next delivery run.
How quickly can we trace a batch in a recall?
Within minutes. Batch genealogy links every lot from goods receipt to each outlet that received it, so you know exactly who holds affected stock and can contact them straight away.
See DigiTS configured for Food & Beverage
Bring one of your real routes and your actual pricing rules to the session. We will show you the workflow your team would use, not a generic demo.
Or email sales@digitsrtm.com