Route to market software for the whole journey, not one step of it
Sales, ordering, stock, delivery and execution on one platform — because the handovers between them are where value is lost.
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Route to market is the whole path a product travels from your warehouse to a shopper's hand: the channels you choose, the partners you use, the field model you run, and the execution that decides whether your product is actually on the shelf when someone reaches for it.
Most companies automate one slice of it. A field sales app here, a delivery tool there, an ordering portal bolted on later. Each works. The losses happen in between — the order the portal took that the warehouse cannot fulfil, the delivery that arrives without the paperwork, the promotion the field applied differently from the price list.
DigiTS RTM covers the full journey on one platform with one set of master data, so those handovers stop being reconciliation exercises.
01
One customer, one price, one stock pool
The field rep, the telesales desk, the B2B portal and the delivery team all read the same masters. There is no version of the truth that belongs to a single channel.
02
Designed for the channel mix you actually have
Almost no distributor runs a single model. DigiTS configures per customer and per route rather than forcing one pattern across the business.
03
Execution measured, not assumed
Coverage, availability and compliance become data rather than opinion, which is what makes trade investment defensible.
04
Integrated with the ERP you already run
DigiTS is the operational layer your ERP does not reach. It does not replace your system of record — it feeds it accurately and continuously.
The parts of the platform that deliver this
Frequently asked questions
What does route to market (RTM) actually mean?
Route to market is the strategy and operating model a company uses to move products from production to the end consumer. It covers channel choice, distribution structure, the field sales model — van sales, pre-sales, telesales, e-commerce — and the execution standards applied in store. RTM software digitises and measures that model.
Do we have to implement the whole platform at once?
No. Most deployments start with the module carrying the most pain — usually SFA or B2B ordering — and extend from there. Because the modules share master data, adding one later does not mean a new integration project or a second customer master.
How is this different from just buying an ERP module?
ERP systems are built for the transactions that happen inside your four walls. RTM software handles what happens outside them: an offline rep in a back-street outlet, a driver proving delivery at a door, a merchandiser scoring a shelf. DigiTS is built for those conditions and posts the results into your ERP.
See DigiTS running your routes
Book a 30-minute walkthrough with a specialist. We will use your product hierarchy, your pricing rules and one of your real routes — not a generic demo dataset.
Or email sales@digitsrtm.com