Route to market software for FMCG & CPG
High-frequency, high-SKU distribution where coverage, availability and route productivity decide the quarter.
Route DXB-07 · Deira
Today's route
Calls
24/38
Sales
14,280
Collected
9,150
Journey plan
GPS onAl Noor Supermarket
09:15 · AED 2,140
Fresh Mart Baniyas
09:52 · AED 1,860
Union Co-op Deira
10:30 · In progress
Gulf Grocery LLC
11:05 · Planned
City Star Trading
11:40 · Planned
Strike rate today
How FMCG & CPG distribution works
FMCG and CPG distribution is won one small outlet at a time. A typical distributor serves thousands of groceries, minimarkets and kiosks on weekly or twice-weekly cycles, usually through van sales at cash outlets and pre-sales at larger credit accounts, with key accounts in modern trade on top.
DigiTS runs that whole model on one platform. Reps sell from van stock or take orders in the same app, the promotion engine prices every invoice by the same rules, and each transaction posts back to your ERP as the device syncs — so head office sees secondary sales within hours rather than at month end.
What makes FMCG & CPG distribution hard
- Thousands of small outlets visited on tight weekly cycles
- Secondary sales data that never reaches head office in time
- Complex trade promotions applied inconsistently across the field
- Out-of-stocks discovered only at the next visit
- Margin lost to unmanaged returns and damages
Configured for the way this sector runs
High-frequency journey planning
Permanent journey plans with outlet-class frequency rules, and dynamic re-sequencing when a day slips.
Near real-time secondary sales
Every invoice posts as it happens, so head office sees market movement in hours rather than at month end.
Automated promotion engine
Volume, value, bundle and slab schemes calculated at invoice time so every rep applies the same rules.
Availability and shelf audits
On-shelf availability and planogram checks captured inside the same visit as the sale.
Governed returns
Return policy by SKU, category and quantity with full warehouse tracking of what comes back.
Where FMCG & CPG businesses usually start
FMCG & CPG distribution questions
How are trade promotions applied in the field?
Schemes are configured once — volume, value, bundle and slab — and calculated automatically at invoice time. Every rep applies the same rules at every outlet, without working out discounts by hand.
How do you catch out-of-stocks before the next visit?
On-shelf availability and planogram checks are part of the visit itself, captured in the same workflow as the sale. A gap is recorded the day the rep finds it and reaches supervisors as soon as the device syncs, instead of waiting for the next call.
How are returns and damages controlled?
Return rules are set by SKU, category and quantity, so reps accept only what your policy allows, and every returned unit is tracked back into the warehouse. Returns stop being an unexplained drain on margin.
Can retailers order between rep visits?
Yes. Outlets can reorder through the B2B portal or app against the same prices, promotions and credit rules the rep uses, and those orders join the same delivery runs as field orders.
See DigiTS configured for FMCG & CPG
Bring one of your real routes and your actual pricing rules to the session. We will show you the workflow your team would use, not a generic demo.
Or email sales@digitsrtm.com