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FMCG distribution

FMCG distribution software for high-frequency, high-SKU trade

Built for operations measured in thousands of outlets, hundreds of SKUs and a delivery window that closes today.

FMCG distribution is a volume game played at speed. Small orders, frequent visits, thin margins per case and a trade that will happily stock a competitor if your product is not there on the day. The operational demands are unlike any other sector: a rep may visit forty outlets before lunch, and each of those visits has to produce a compliant invoice, accurate stock movement and usable market data.

Software that was designed for industrial B2B selling does not survive contact with that environment. Screens are too slow, workflows assume connectivity, and promotion engines cannot express the schemes FMCG actually runs.

DigiTS is built specifically for this. Fast in-store workflows that work offline by default, and a promotion engine that handles the slabs, bundles and free-goods structures FMCG trade depends on.

01

Promotions that match how FMCG really trades

Trade schemes are where generic systems fail first. DigiTS calculates them at invoice time, identically for every rep, every channel and every order source.

Volume, value, slab and bundle schemes
Free goods, mixed-case and buy-X-get-Y structures
Channel- and outlet-class-specific eligibility
Automatic application across field, telesales and portal
Promotion effectiveness analysis after the fact

02

Coverage at FMCG density

Forty-plus calls a day only works if the app never gets in the rep's way.

Fast in-store workflow optimised for repeat transactions
Permanent journey plans by outlet class frequency
Dynamic re-sequencing when the day slips
Strike rate and drop size measured per call, not per visit

03

Secondary sales visible in hours

Knowing what moved into the trade this morning changes what you can do this afternoon.

Outlet-level secondary sales by SKU and route
Near real-time posting into the ERP
Distribution build tracking for new listings
Dormant outlet detection before the account is lost

04

Shelf execution as measurable data

In FMCG the shelf is the point of decision. DigiTS turns each visit into a scored, evidenced audit.

On-shelf availability and out-of-stock capture
Planogram compliance scoring against the agreed layout
Share of shelf against named competitors
Competitor pricing and promotion capture
Dated, geo-stamped photo evidence
Questions

Frequently asked questions

What makes FMCG distribution software different from general sales software?

Three things: transaction speed, offline resilience and promotion complexity. FMCG reps complete dozens of transactions a day in locations with poor connectivity, under trade schemes far more intricate than a simple discount. Generic CRM or sales tools handle none of those well.

Can it handle both general trade and modern trade?

Yes. General trade runs on high-frequency van or pre-sales routes; modern trade needs key account workflows, booked delivery windows, planogram compliance and chain-level reporting. DigiTS applies different workflows per channel from the same platform and master data.

How quickly does secondary sales data become visible?

As soon as a device syncs. In connected areas that is effectively immediate; on offline routes it is when the rep regains signal, typically within the same day rather than at the end of the month.

Live walkthrough

See DigiTS running your routes

Book a 30-minute walkthrough with a specialist. We will use your product hierarchy, your pricing rules and one of your real routes — not a generic demo dataset.

Or email sales@digitsrtm.com