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DigiTS
Home & Personal Care

Route to market software for Home & Personal Care

Brand-led categories where shelf presence, planogram compliance and promotional execution drive share.

How Home & Personal Care distribution works

In home and personal care, the shelf decides market share. Detergent, shampoo and skin care brands compete for facings in hypermarkets and supermarkets, pay for displays and promotional space, and still need steady coverage of the groceries and pharmacies that make up general trade.

DigiTS gives the field team one app for both. In modern trade, merchandisers score planograms and count share of shelf against named competitors, with photo evidence. In general trade, reps take orders on fast route cycles. Execution results tie back to each account, so trade spend is judged on what was actually built.

The reality

What makes Home & Personal Care distribution hard

  • Intense shelf competition in modern trade
  • Heavy promotional calendars needing verified execution
  • Large SKU counts across pack sizes and variants
  • Trade spend that is hard to justify after the fact
  • Split coverage across modern and general trade
How DigiTS handles it

Configured for the way this sector runs

Planogram compliance scoring

Score the actual shelf against the agreed layout, with dated photo evidence.

Share of shelf measurement

Quantify facings against named competitors, trended by outlet and chain.

Promotion compliance audits

Prove that paid displays and POSM were actually built before the invoice is settled.

Channel-specific coverage

Different visit workflows and frequencies for modern trade versus general trade.

Trade spend visibility

Tie execution scores back to the investment made in each account.

Recommended modules

Where Home & Personal Care businesses usually start

Merchandising

Turn shelf execution into measurable data — planogram compliance, share of shelf, competitor and asset tracking.

Explore

Sales Force Automation

Run van sales, pre-sales, delivery and collection from one paperless mobile app — fully integrated with your ERP.

Explore

B2B Omni-Channel Commerce

A self-service web store and app for your trade customers — ordering, statements, payments and tracking, 24/7.

Explore
Questions

Home & Personal Care distribution questions

How is planogram compliance measured?

Field users compare the shelf with the agreed layout and record a compliance score with dated photos, so every score can be checked against the evidence behind it.

Can we prove paid displays were actually built?

Yes. Promotion compliance audits record whether contracted displays and POSM are in place, with photos, before the related invoice is settled.

Can modern trade and general trade work differently?

Yes. Each channel has its own visit workflow and frequency — merchandising-led visits for modern trade chains, fast order-led visits for general trade — on the same platform and customer master.

How is share of shelf calculated?

Field users count facings for your SKUs and for named competitor SKUs in the category. DigiTS works out your share of total facings and trends it by outlet, route and chain.

Live walkthrough

See DigiTS configured for Home & Personal Care

Bring one of your real routes and your actual pricing rules to the session. We will show you the workflow your team would use, not a generic demo.

Request a demo

Or email sales@digitsrtm.com